Price: $8.97
(as of Jun 03, 2024 03:38:17 UTC – Details)


I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free… I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color treated hair.

I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free… I’ve always had a hard time finding that combo.
If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo.
If you like neutral tones, use it only when needed to cut brass.
Use this with or without The One Purple Conditioner on natural or color treated hair.
Contains Zip-Up Technology ™, our proprietary strengthening complex designed to “zip-up” split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.